In 2016, when I decided to bring Simple Design to life, I imagined it as a way of spreading my work as a Designer, but more than that, as my brand. I imagined it as a mean of freedom for my work, this freedom for which I struggle every day.

I am increasingly inspired by people who venture into what freedom and happiness are. I admire them because even these simple things require courage. A courage that makes us abandon everything that has been built until then, all the financial stability, the right job until the end of our lives, the peace of what is right according to the norms that society requires us. I am increasingly inspired by these beautiful stories of change, but more than that: by people who are truly happy and accomplished with what they do.

NEW LIFE has a lot of me because it represents this freedom that I sought in Simple Design, but it will come to life through other stories.